Six doors. One connected purpose. Choose where you are.
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Identity Platform
Woven
The Seventh Spindle — healing, identity, and empowerment rooted in purpose.
Explore Woven
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Educational Hub
Woven by Design Co.
Professional leadership development, clarity systems, and executive growth tools.
Enter the Portal
✦
Premium Consultancy
Jade & Ink
Editorial-grade brand strategy, identity design, and executive positioning.
Open Jade & Ink
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The Library
Resources
Workbooks, guides, the Spindle & Soul podcast, and tools to carry the journey forward.
Visit the Library
🌿
The Architect
Meet Penny
Photographer, brand strategist, and Strategic Destiny Helper — the voice behind the ecosystem.
Meet Penny
📬
Get In Touch
Contact
Ready to begin your journey? Book a discovery call, ask a question, or simply say hello.
Contact Penny
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Strategic Destiny Helper
Penny D. Butler
Welcome to the Ecosystem
Every thread you've carried has led to this moment.
Your story is not scattered — it is being woven. I'm Penny D. Butler, photographer, brand strategist, and digital media expert, and I built this ecosystem for one purpose: to help leaders like you weave your purpose into undeniable professional authority.
From identity and empowerment at Woven, to leadership development at Woven by Design Co., to premium brand execution at Jade & Ink — this is a complete ecosystem designed around your calling.
The Journey
Three phases. One transformation.
Every woman enters at a different place. This pathway moves you from the inside out — healing first, then clarity, then visible authority.
01
Heal & Discover
At Woven, you reconnect with the identity that was always there — beneath the roles, the loss, and the noise. The Seventh Spindle is waiting.
02
Clarify & Build
Woven by Design Co. gives you the systems, frameworks, and leadership tools to translate your purpose into strategy — with confidence and direction.
03
Brand & Launch
Jade & Ink transforms your story into a premium brand — identity, website, messaging, and presence — built to reflect the excellence of your calling.
What Women Say
Real women. Real transformation.
★★★★★
I came into this ecosystem confused about my next chapter. I left with a brand, a strategy, and — for the first time — a clear picture of who I am.
CT
Clarice Thompson
Executive Coach · Atlanta, GA
★★★★★
The Seventh Spindle framework changed how I see myself as a leader. Penny doesn't just coach — she helps you excavate the authority that was always yours.
MJ
Monica James
Ministry Leader & Author
★★★★★
Jade & Ink built me a brand that finally looks like who I actually am. The process was editorial, intentional, and worth every moment.
RW
Rochelle Washington
Brand Consultant & Speaker
Your Thread Is Ready
Stop surviving the tangles. Start living the design.
Everything you've been through has been preparing you for this. Your purpose is not lost — it's waiting to be woven.
Identity Platform
Woven of Victory, Empowerment & Newness
The Seventh Spindle — a transformation journey designed to help you heal, gain clarity, and discover the God-given purpose that was woven into you before you were formed.
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7
Pillars of Transformation
The Seventh Spindle
The thread that ties it all together.
Each spindle represents a dimension of your identity that must be threaded before your full picture emerges. The seventh is the one most women never find — until now.
01
Faith
The anchor of all identity. Purpose flows from divine connection, not human validation.
02
Identity
You are more than your roles, your losses, and your history. This spindle reveals who you actually are.
03
Grace
Grace covers the unraveling and empowers the rebuilding. It is permission to begin again.
04
Purpose
You were born with a design. This spindle helps you see it clearly for the first time.
05
Empowerment
Empowerment transforms potential into visible, tangible impact. This is where vision becomes movement.
06
Legacy
Purpose multiplies when it becomes legacy. Your journey plants seeds for generations beyond you.
07
Wholeness
The seventh spindle — where all threads converge. Wholeness is both the destination and the thread that holds everything else in place.
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Who This Is For
The woman who knows there is more.
Woven is built for the woman who has been carrying vision, purpose, and potential — but has no clear path to activate it. Maybe you've been through loss. Maybe success came but fulfillment didn't.
This is where you stop surviving the tangles and start living the design. Faith-centered, strategy-grounded, community-supported.
The 7 Pillars
The foundation of every transformation.
These are not steps — they are pillars. Each one supports the whole. Together they create the structure for a life of purpose-driven authority.
01
Healing
Breaking free from what held you back — grief, trauma, false identities — so you can move forward whole.
02
Identity
Excavating who you actually are — your gifts, your design, your non-negotiable calling.
03
Clarity
Moving from confusion to a clear, specific understanding of your next bold step.
04
Strategy
Translating purpose into a plan — practical, actionable, and built for your specific calling.
05
Activation
Taking the first bold step — moving from prepared to launched, from vision to visible.
06
Empowerment
Sustaining momentum — building the confidence, community, and tools to keep moving.
07
Legacy
Living and leading in a way that multiplies — so your purpose outlasts every season.
The Seventh Spindle
Where all pillars meet. The thread that holds every transformation together.
Join Woven
Choose your entry point.
Every woman enters at the right level for where she is. Every path leads to the same destination.
The Foundation
Self-Guided Discovery
Begin at your own pace with the 7-Pillar framework, guided resources, and community access.
3-Day Affirmation & Clarity Guide
7-Pillar digital workbook
Community access
Monthly group sessions
Most Popular
The Signature Seal
Strategic Alignment
A deeper dive with structured coaching, accountability, and a personalized purpose roadmap.
Everything in Foundation
4 group coaching sessions/month
Personalized purpose roadmap
1:1 intake with Penny
Priority community access
The Executive Legacy
Direct Mentorship
Direct access to Penny, an intensive session, and a full ecosystem pathway plan.
Everything in Signature Seal
Monthly 1:1 with Penny
VIP retreat access
Full ecosystem pathway plan
Direct Voxer access
Your tapestry is waiting. Every thread has a place.
Stop surviving the tangles. Start living the design. Join a community of women who are healing, discovering, and walking boldly in their God-given purpose.
Educational Hub
Woven by Design Co.
Professional leadership development, clarity systems, and executive growth tools — for the woman who is done being confused about her next chapter.
Your 7-Step Activation Journey
Destiny Coach · Identity & Purpose
Woven by Design Co. is an external platform. The full experience — courses, coaching, community, and the Spindle & Soul Podcast — lives at the Woven by Design website.
What Is Woven by Design?
Where clarity meets strategy.
A coaching and learning platform for women who have done the inner work and are ready to gain real direction, confidence, and a plan for their calling.
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Courses & Training
Structured digital courses designed to move you from confusion to confident execution — at your own pace.
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Podcast & Teaching
Weekly episodes that unpack purpose, identity, strategy, and the journey from calling to building.
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Tech Empowerment
Tools, platforms, and digital skills to support women building and leading in modern spaces.
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Business Strategy
Frameworks to align your purpose with a real, executable business or ministry plan.
You Leave With a Plan
From stuck to strategic.
Not just inspiration. Not just motivation. A personalized, Spirit-led roadmap for the next phase of your calling — built with you, not for you.
Direction. Confidence. A community of women building alongside you. This is what Woven by Design gives every woman who enters.
The 7-Step Journey
From lost to flourishing.
A Spirit-led journey designed to move you from confusion to confident, bold execution of your calling.
1
Discovery — Know where you are
Identify where you are and what's been holding you back. The honest, courageous first step that makes every next step possible.
2
Healing — Embrace restoration
Address past wounds and embrace restoration. Purpose can't fully flow through what hasn't been surrendered.
3
Alignment — Step into truth
Align your identity with God's design. Where who you are meets who you were made to be.
4
Activation — Take bold action
Movement is the language of faith. This is where the journey becomes visible to the world.
5
Equipping — Gain tools & strategy
Gain tools, strategies, and wisdom to sustain growth. You'll leave with more than inspiration — a real, executable plan.
6
Expression — Show up with confidence
Show up with confidence, telling your story and walking in impact. Your voice is part of your purpose.
7
Flourishing — Live whole & legacy-driven
The fruit of every step that came before it — and the beginning of what you leave behind.
Platform Offerings
What's waiting at the platform.
The full experience lives at Woven by Design Co.
Self-Paced Learning
Courses & Training
Structured digital courses designed to move you through the 7-step journey at your own pace.
7-step purpose activation course
Identity clarity workbooks
Strategy & business foundations
Tech empowerment modules
Guided Coaching
1:1 Coaching Intensives
Focused one-on-one or small group sessions where vision meets execution — with a personalized plan.
Personalized purpose roadmap
Monthly sessions with Penny
Strategy & accountability
Community access
Community & Cohorts
The Soulful Boss Community
Join a community of purpose-driven women building alongside one another in structured cohort format.
Monthly group coaching
Live cohort programs
Peer accountability
Community platform access
Ready to move from confused to confident?
Your 7-step journey, courses, coaching, and community are waiting at Woven by Design Co.
Boutique Branding Consultancy
Build a Brand That Reflects Your Purpose
A boutique consulting firm specializing in premium brand identity, website development, and strategic storytelling — for purpose-driven women done playing small.
[ Jade & Ink Consulting Logo ]
Branding · Story · Voice
Jade & Ink is an external site. Full portfolio, booking, and project inquiry lives at the Jade & Ink website.
What Is Jade & Ink?
Your purpose deserves a presence.
You've done the healing work. You've gained the clarity. Now it's time to build something the world can see — a brand that communicates who you are with the excellence your calling deserves.
The Jade & Ink Difference
We don't just design. We translate.
Most branding agencies start with logos. Jade & Ink starts with your story. We work backwards from your purpose, identity, and calling to build a brand that isn't just beautiful — it's unmistakably you.
This is where the internal work of Woven and Woven by Design becomes visible to the world. Strategy, design, and execution — with someone who understands the whole journey.
Brand Strategy
Define your message, voice, and positioning so everything you create is built on a solid, intentional, purpose-aligned foundation.
Website Design & Development
A digital presence that reflects your purpose — professional, cohesive, and built to attract and convert the right audience.
Visual Brand Identity
Logos, color systems, typography, and brand assets that communicate authority and excellence at every touchpoint.
Content & Messaging Strategy
Social media frameworks and messaging guides that connect authentically and convert consistently.
The Framework
The 7 Expressions of Branding
Once you are healed and aligned, your purpose must be made visible. This pathway moves you from vision to visibility — with intention at every step.
01
Vision
Clarify the dream placed within you before building anything.
02
Clarity
Define your message, audience, and unique value — the foundation everything is built upon.
03
Storytelling
Craft the narrative that communicates your journey and purpose. People buy stories.
04
Identity
Develop the visual and verbal identity that reflects who you are — not just what you do.
05
Launch
Strategically bring your brand, business, or ministry to life with a launch plan built for impact.
06
Visibility
Build consistent, compelling presence across the platforms where your audience lives.
07
Impact
Multiply influence and build a legacy through purposeful, consistent brand expression over time.
Investment Options
Choose your experience.
Every engagement is custom-built. These tiers are a starting point.
Entry · Strategy
Brand Clarity Session
For women who need direction before building
A focused 2-hour strategy session delivering clarity on your brand direction, positioning, and next steps.
Brand audit & direction session
Positioning & messaging clarity
Strategic next step roadmap
Recorded session notes
Core · Build
Website Build
Custom website aligned with your purpose
A complete website build — strategy, design, copy guidance, and development — delivered as your professional digital home.
Brand strategy & direction
Custom website design (6 pages)
Copywriting framework
Mobile responsive build
Launch support & training
Premium · Full Brand
Full Brand Experience
Strategy + visuals + execution + launch
The complete Jade & Ink experience — brand identity, website, content strategy, and a full launch plan built around the 7 Expressions.
Everything in Website Build
Full visual brand identity
Content & messaging strategy
Launch strategy & support
30-day post-launch support
Ready to build what was placed inside you?
You didn't come this far to stop. Your purpose is real, your vision is valid, and your brand deserves to reflect the excellence of your calling.
The Library
Tools to carry the journey forward.
Workbooks, guides, the Spindle & Soul podcast, and resources designed for every season of the purpose journey.
Start Here — It's Free
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Free 3-Day Affirmation & Clarity Guide
Three days of focused affirmations, reflection prompts, and clarity exercises — designed to help you take the very first step, wherever you are in the journey.
No spam. Unsubscribe anytime.
The Workbook Collection
Five tools. One journey.
Purpose-driven workbooks designed to guide you through healing, clarity, strategy, and brand — each one a chapter of the larger story.
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Secure checkout via Swipe
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Penny D. Butler
The Universal Cure for Procrastination
Biscuit Bliss Series
The Universal Cure for Procrastination
Theme: Biscuit Bliss
Penny D. Butler
Executive Presence: Boho-Classic Guide
Graphite Glow Series
Executive Presence: Boho-Classic Guide
Theme: Graphite Glow
Penny D. Butler
Woven of Victory: 7-Day Resilience Audit
Pink Prism Series
Woven of Victory: 7-Day Resilience Audit
Theme: Pink Prism
Penny D. Butler
The Seventh Spindle: Threading Purpose
Teal Twilight Series
The Seventh Spindle: Threading Purpose
Theme: Teal Twilight
Penny D. Butler
The Clarity Compass: Mapping Your Ecosystem
Lavender Lure Series
The Clarity Compass: Mapping Your Ecosystem
Theme: Lavender Lure
More Tools
Keep going. Keep growing.
Free tools, teachings, and content to support every season of the journey.
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Spindle & Soul Podcast
Weekly conversations on healing, identity, purpose, and the art of building what God placed inside you. Listen on Spotify, Apple, and more.
Penny D. Butler built this ecosystem around one conviction: that every leader's story is not scattered — it is being woven. Her role is to help you see the pattern.
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Penny D. Butler
Founder · Brand Strategist · Digital Media Expert
Why I Do This
“
After navigating my own season of loss, confusion, and rediscovery, I realized my story wasn't just mine to carry — it was a map for other women.
Penny D. Butler is a professional photographer, brand strategist, and digital media expert with a degree in Digital Media & Web Technology. She brings a rare combination of technical precision, creative vision, and strategic depth to every client engagement.
As a "Strategic Destiny Helper," Penny guides leaders through her multi-brand ecosystem — Woven, Woven by Design Co., and Jade & Ink — helping them weave purpose into their professional and personal identities.
Her work is built on one foundational belief: that every season of your life — including the painful ones — is contributing to a design that is larger, more beautiful, and more strategic than you can currently see.
Credentials & Background
🎓
Digital Media & Web Technology
Degree-level technical expertise bringing precision to every brand and digital engagement.
📷
Professional Photographer
A visual artist's eye trained on storytelling — translating identity into imagery that commands attention.
🌿
Brand Strategist
20+ years guiding women leaders from purpose confusion to purposeful, professional authority.
🔗
Ecosystem Builder
Founder of Woven, Woven by Design Co., and Jade & Ink — a complete connected pathway for women leaders.
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Areas of Mastery
What Penny brings to the table.
Every credential, every year, every season of real life has been preparation for the work she does with leaders today.
📷
Photography & Visual Storytelling
Professional-grade visual identity that captures who you are — not just how you look.
🎨
Brand Identity Design
Creating brands that aren't just beautiful — they're unmistakably, undeniably you.
💻
Digital Media & Technology
Degree-level technical expertise bringing precision and innovation to every digital platform.
🧭
Strategic Coaching & Consulting
Translating purpose into a plan — practical, actionable, and built for your specific calling.
The Path That Led Here
Penny's journey is your map.
Every season she walked through became a framework, a tool, and a pathway for the women who come after her.
Season 1 · The Unraveling
Loss, Grief & the Question of Identity
Penny knows what it means to lose what defined her — and to face the liberating question: "Who am I without this?" This season became the seed of Woven.
Season 2 · The Rebuilding
Healing, Clarity & Finding the Framework
Out of her own restoration came a 7-pillar framework that didn't just help her — it helped every woman she brought into it. Woven by Design was born here.
Season 3 · The Building
Purpose in Motion & Brand Made Visible
When healing met strategy and clarity met action, Jade & Ink was the result — translating the internal work of purpose into a brand the world can see.
Your story isn't finished yet, sis.
You've been waiting for someone who gets it — who has been through it, built something from it, and can show you how to do the same. That's exactly what I do.
Ways to Work Together
I meet you where you are.
Whether you need healing, clarity, or execution — every offering is built around one goal: moving you from where you are to where God is calling you to be.
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First Session
Free Consultation
01
Heal
Break free from what held you back. Process grief, trauma, and the weight of the past. This is where restoration begins and real progress becomes possible.
02
Discover
Gain clarity on who you are and what you've been called to. Move from confusion to confident understanding of your identity, purpose, and direction.
03
Build
Launch and grow the vision God placed inside you — with strategy, branding, and a trusted partner walking every step beside you.
Services
Every service. One intention.
Personalized to your season, rooted in faith, and built for real transformation — not just inspiration.
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Woven · Ministry
Faith & Leadership Gatherings
True leadership demands faith, resilience, and integrity. These sessions weave biblical truth with practical wisdom, empowering leaders to break through barriers and lead with lasting impact that honors their calling.
Sessions designed to ignite momentum, shift perspectives, and equip attendees to rise higher. Penny brings energy, storytelling, and strategic clarity that leaves audiences inspired and empowered to take their next bold step.
Vision without strategy stays a dream. These focused 1:1 and group sessions are where clarity meets action. Expect a personalized plan, accountability, and the confidence to move boldly into your calling.
Through Jade & Ink, we design cohesive brand identities and professional websites that establish authority and reflect the excellence of your calling. Strategy, design, and execution — built to last.
Conferences and retreats that ignite momentum and equip attendees to rise higher. Penny brings energy, storytelling, and clarity that leaves audiences empowered.
An intensive, full-day experience for the woman ready to go deep fast. Custom agenda, personal strategy session, and full brand and purpose alignment — in one focused day.
Not sure where to start? Let's talk. A 30-minute discovery call helps us find the right path together — at no cost to you. Come as you are, with no pressure and no agenda except clarity.
What Women Say
Real women. Real results.
These aren't just kind words — they're proof that the journey works.
“
★★★★★
"I came to Woven after losing my mother and my marriage in the same year. I didn't just find healing — I found out who I actually am."
CT
Clarice Thompson
Woven Community · Atlanta, GA
“
★★★★★
"The coaching intensive was my turning point. In 90 days I went from paralyzed by fear to launching my nonprofit with a real strategy."
MJ
Monica James
Coaching Graduate · Nonprofit Founder
“
★★★★★
"Jade & Ink gave my business a brand that actually looks like me. More inquiries in the first month after launch than the whole previous year."
RW
Rochelle Washington
Jade & Ink Client · Executive Coach
Whether you need healing, clarity, or execution —
I meet you where you are. Every offering is built around one goal: helping you move from where you are to where God is calling you to be.
Get In Touch
Let's talk about your journey.
Whether you're ready to work together, have a question, or just want to say hello — I'd love to hear from you. Every conversation is a step toward clarity.
✉
Email
hello@pennydbutler.com
☎
Phone
(404) 000-0000
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Location
Atlanta, Georgia (Serving Nationwide)
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Response Time
Within 1–2 business days
Send a Message
How can I serve you?
Your message is private and will be treated with care. I personally read every inquiry. Typical response time is 1–2 business days.
What Happens Next?
You'll hear from me within 2 days.
Every message is read personally. I'll respond with warmth, clarity, and a real answer — not a template.
📅
Book a Discovery Call
A free 30-minute conversation to find the right path together. No pressure, just clarity.
🎤
Speaking Inquiry
Looking to book Penny for a conference, retreat, or leadership event? Let's connect.
✦
Brand Project via Jade & Ink
Ready to build your brand? Inquire about a brand clarity session, website, or full brand experience.
Visiting one of our brands?
Woven by Design Co. and Jade & Ink each have their own home for enrollment and project inquiries.
