01
Years of second-guessing
Stop circling the same questions about who you are, what you carry, and whether you are ready.
Identity · clarity · purpose
Gather the threads.Become whole.
If you feel disconnected from who you are, unsure what you carry, or tired of second-guessing your next step, WOVEN helps you move from confusion and hidden potential into clarity, confidence, and visible purpose.
Space to become
Welcome to WOVEN · 60–90 seconds
Penny D. ButlerFounder · Identity & Brand Architect
A personal welcome from Penny
Your becoming has room to breathe here.
Welcome to WOVEN—a place to gather what has felt scattered, recognize what God has placed within you, and move into your next chapter with clarity and wholeness.
Press play to hear a personal welcome from Penny, or read the full transcript below.
Read the welcome transcript
Welcome to WOVEN by Design + Co. I’m Penny Butler, and I’m so glad you’re here.
Maybe you arrived knowing exactly what you need. Or maybe you simply know that something in your life is shifting, and you’re trying to understand what God is revealing in this season.
You do not have to arrive with all the answers.
WOVEN was created as a place to slow down, gather the pieces, and begin seeing how your faith, identity, story, gifts, and experiences have been woven together with purpose.
Here, we make room for the inner work: healing, clarity, becoming whole, and understanding who God created you to be.
I believe your story matters. Your gifts matter. And there is purpose in the threads God has placed within your life.
So take your time. Explore. Reflect. And give yourself permission to become.
Welcome to WOVEN. There is room for you here.
01 / A place to begin
You may not need more information. You may need clarity.
Maybe you know there is more to your story, but you cannot yet see how the pieces fit. Here, we slow down enough to name what is true, tend to what needs care, and find a faithful next step.
Meet Penny and WOVEN ↗For the woman with questions
Come with the questions. Leave with a way forward.
You do not have to arrive with a finished plan. We begin with what you are carrying now.
- I know there is more in me, but I cannot clearly name it yet.
- I have gifts, experience, ideas, and a story, but they still feel scattered.
- I am tired of second-guessing, shrinking, and waiting for permission.
- I am ready to turn clarity into a ministry, business, brand, or next chapter.
The problem we solve
Staying unclear has a cost.
WOVEN shortens the time between knowing there is more in you and being able to name it, trust it, and move with it.
02
Scattered ideas and false starts
Bring your gifts, story, experience, and direction into one clear framework before you build.
03
Wasted time and investment
Get clear before investing in the wrong offer, course, brand, website, ministry, or next move.
04
Feeling invisible or undervalued
Recognize and articulate the value of what you carry so you stop giving it away or hiding it.
05
Comparison and overthinking
Build from your own identity and design instead of copying what works for someone else.
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Delayed expression
Move what has lived inside you toward visible purpose, one aligned step at a time.
Free reflection guide
Recognize yourself here?
7 Signs You Are Ready to Step Into Your Calling is a faith-rooted guide for the woman who knows God is stirring something more. Read it slowly, sit with the reflection questions, and take one bold step forward.
Free · Fillable PDF · Delivered to your inbox
The WOVEN transformation
From scattered to clear. From hidden to visible.
WOVEN helps you gather what has felt scattered, so you can make stronger decisions and move forward with confidence instead of pressure.
01 / Identity + Clarity
Reclaim your identity.
Separate who you are from roles, labels, expectations, and old seasons. Recognize what is true about your design, story, strengths, and values.
IdentityGiftsDirection
02 / Learning + Equipping
Clarify what you carry.
Put language around your gifts, lived wisdom, ideas, and story so you can see the value already in your hands.
Explore learning ↗03 / Guided Growth
Move into visible purpose.
Walk the WOVEN 7 Steps from discovery and restoration into alignment, action, expression, and flourishing.
See the journey ↗The WOVEN 7-step journey
There is a path through the becoming.
Seven intentional steps from uncertainty to purposeful action. Begin wherever you are; the journey is meant to meet you there.
01
Discovery
Notice where you are.
02
Restoration
Strengthen the foundation.
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Alignment
Stand in what is true.
04
Activation
Take faithful action.
05
Equipping
Gather tools for growth.
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Expression
Give language to your voice.
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Flourishing
Live whole and legacy driven.
The next step / Jade & Ink
First, know what you carry. Then make it visible.
Inside WOVEN, name your voice and clarify your direction. When the inner work is ready for professional execution, Jade & Ink Consulting can shape the brand, imagery, website, and digital presence.
Continue to Jade & Ink ↗02 / Your next step
A clear way forward.
Learn
Learn at your own pace.
Strengthen your identity, gain clarity, and move forward with faith-centered courses and tools.
Explore learning ↗Work With Me
Get focused clarity support.
Work directly with Penny as you clarify, organize, and build what you are called to carry.
Work with Penny ↗Shop
Carry the message with you.
A small, intentional collection designed to affirm identity and purpose every day.
Visit the shop ↗A word for your becoming
You are not behind. You are still being woven.
You do not have to stay hidden while you figure it all out. Clarity can be built. Confidence can grow.
One vision · three connected doors
Find the space that fits.
01
Penny D. Butler
The gateway to Penny’s story, teaching, speaking, and the full brand ecosystem.
Enter the gateway ↗02
Wovenbydesign.co
You are here. Do the inner work of identity, healing, clarity, and purposeful growth.
Explore the journey ↗03
Jade & Ink Consulting
When your direction is clear, translate it into a brand, website, imagery, and visible presence.
Build the expression ↗The WOVEN Circle
Stop shrinking. Start stepping.
Join a faith-rooted community of women gaining clarity, building boldly, and walking with purpose.
Join the circle ↗A thoughtful first conversation
Let’s find the thread to pull first.
A free, focused 30-minute conversation about where you are and your clearest next step.