Educational Hub . Where innovation meets intent
For the woman ready to lead with
clarity & purpose
Professional leadership development, clarity systems, and executive growth tools — for the woman who is done being confused about her next chapter.
Your 7-Step Activation Journey
Destiny Coach · Identity & Purpose
Woven by Design Co. is an educational platform. The full experience — courses, coaching, community, and the Spindle & Soul Podcast — lives inside Woven by Design.
MEET THE ARCHITECT
Built by
design,
not by default.
I’m Penny D. Butler — Transformation Coach, Identity Strategist, and founder of WOVEN by Design Co. I believe that every wound holds wisdom, every story holds strategy, and every woman holds a God-given blueprint worth building on.
After surviving things I never expected to survive, I stopped shrinking and started stepping — and WOVEN was born out of that journey.
What is Woven by Design?
Where clarity meets strategy.
A coaching and learning platform for women who have done the inner work and are ready to gain real direction, confidence, and a plan for their calling.
Courses & Training
Structured digital courses designed to move you from confusion to confident execution — at your own pace.
Podcast & Teaching
Weekly episodes that unpack purpose, identity, strategy, and the journey from calling to building.
Tech Empowerment
Tools, platforms, and digital skills to support women building and leading in modern spaces.
Business Strategy
Frameworks to align your purpose with a real, executable business or ministry plan.
You leave with a plan
From stuck to strategic.
Not just inspiration. Not just motivation. A personalized, Spirit-led roadmap for the next phase of your calling — built with you, not for you.
Direction. Confidence. A community of women building alongside you. This is what Woven by Design gives every woman who enters.
The 7-Step Journey
From lost to flourishing.
A Spirit-led journey designed to move you from confusion to confident, bold execution of your calling.
Discovery — Know where you are
Identify where you are and what’s been holding you back. The honest, courageous first step that makes every next step possible.
Healing — Embrace restoration
Address past wounds and embrace restoration. Purpose can’t fully flow through what hasn’t been surrendered.
Alignment — Step into truth
Align your identity with God’s design. Where who you are meets who you were made to be.
Activation — Take bold action
Movement is the language of faith. This is where the journey becomes visible to the world.
Equipping — Gain tools & strategy
Gain tools, strategies, and wisdom to sustain growth. You’ll leave with more than inspiration — a real, executable plan.
Expression — Show up with confidence
Show up with confidence, telling your story and walking in impact. Your voice is part of your purpose.
Flourishing — Live whole & legacy-driven
The fruit of every step that came before it — and the beginning of what you leave behind.
Platform Offerings
What’s waiting
at the platform.
The full experience lives at Woven by Design Co.
Self-Paced Learning
Courses & Training
Structured digital courses designed to move you through the 7-step journey at your own pace.
- 7-step purpose activation course
- Identity clarity workbooks
- Strategy & business foundations
- Tech empowerment modules
Guided Coaching
1:1 Coaching Intensives
Focused one-on-one or small group sessions where vision meets execution — with a personalized plan.
- Personalized purpose roadmap
- Monthly sessions with Penny
- Strategy & accountability
- Community access
Community & Cohorts
The Soulful Boss Community
Join a community of purpose-driven women building alongside one another in structured cohort format.
- Monthly group coaching
- Live cohort programs
- Peer accountability
- Community platform access
Ready to move from confused to confident?
Your 7-step journey, courses, coaching, and community are waiting at Woven by Design Co.